Why You Need Different Versions of Your Store

The Power of Shopify Markets

As e-commerce continues to expand globally, your online store must do more than just exist - it must resonate. At Elphick + Co, we help ambitious brands scale by building high-performance Shopify stores tailored for global audiences. That’s where Shopify Markets comes in. This powerful feature transforms how your brand sells internationally, enabling you to create tailored experiences for different regions - all from one Shopify store.

In this article, we explore why creating different versions of your store is essential, and how Shopify Markets can help you increase conversions, build trust, and maximise international sales.

Why One Store Version Isn't Enough

If you're selling to multiple countries through a single storefront, you're likely missing out on major revenue opportunities. Here’s why:

Customers Buy Local

People trust websites that look and feel like they were built for them. That means local currencies, languages, shipping options, and even seasonal promotions. Without localisation, your store may appear foreign or unreliable, which increases bounce rates and cart abandonment.

Expectations Vary by Market

What UK shoppers value might not be the same as what buyers in the US, EU, or Australia want. For example, UK shoppers might expect VAT-inclusive pricing, while US customers are used to seeing tax added at checkout. A one-size-fits-all site simply doesn’t cut it.

Compliance and Taxation

Selling internationally means complying with local tax laws and commercial regulations. Shopify Markets helps automate this process, keeping you compliant without the admin nightmare.

What Is Shopify Markets?

Shopify Markets is Shopify’s native tool for global commerce management. It allows you to easily customise and optimise your store for different international markets - all within a single dashboard.

With Shopify Markets, you can:

Sell in multiple currencies
Translate your store into local languages
Configure custom pricing by region
Automatically manage duties, taxes and shipping
Set up market-specific domains (e.g., .co.uk, .com.au)

At Elphick + Co, we implement Shopify Markets to help our clients launch globally with local confidence.

The Business Benefits of Store Localisation

1. Improved Conversion Rates

When shoppers see local currency, language, and shipping options, they’re more likely to buy. Localised stores reduce friction and build trust.

2. Better SEO Performance

Using country-specific domains and translated content boosts your visibility in international search engines. With Shopify Markets, your store is optimised to rank in local Google searches, bringing in more organic traffic.

3. Higher Customer Trust

A store that speaks your customer’s language (literally and culturally) feels more trustworthy and legitimate. This leads to stronger brand loyalty and more repeat purchases.

4. Streamlined Operations

Managing multiple storefronts manually is time-consuming and complex. Shopify Markets automates much of this, making international selling simple and scalable.

If you’re serious about scaling your eCommerce business, international markets offer a massive opportunity. But to win globally, you need to localise - and Shopify Markets is the smartest way to do it.

At Elphick + Co, we specialise in crafting high-converting, locally optimised Shopify stores that help brands grow fast across borders. Whether you’re looking to expand into your first international market or refine an existing setup, we can help you do it right.