DIGITAL | OFFLINE | SALES | BRAND
We will review your existing marketing activity, and put together a proposal for the various elements to implement according to needs, timescale and budget.
DIGITAL
Online marketing is an essential part of your marketing plan, even if you are an off-line business. It is essential that customers can find you easily online, whether by search engines or social media. Digital marketing can drive results instantly, and is highly measurable, so you can quickly analyse what works.
SEO - Search Engine Optimisation
Social Media - all relevant channels
Affiliate marketing
Content marketing
Building and using your database
Email marketing - Klaviyo + Mailchimp
Video
OFFLINE
Traditional off-line marketing is as important as ever. We can advise on the following areas:
Direct mail
Print collateral - catalogues, brochures, flyers, stationery
Events - openings, launch parties, pop-ups
PR - all public relation campaigns from one-offs to ongoing.
Press/media management
Strategic partnerships and networking
Advertising & sponsorship
BUSINESS DEVELOPMENT
At every stage of your business from embryo to well established, Elphick + Co can identify the various business development opportunities to grow and succeed, increasing both sales and reach. Whether strengthening existing business or targeting new business, we are here to help and have a strong background in sales. We can provide:
Thorough sales analysis & reports
Sales strategy & training
Competitor reviews and SWOT analysis
Strategic partnerships and collaborations
Networking opportunities
BRANDING
Whether you are a product, a service, a destination or a community, having a clear brand strategy is crucial for growth and success. We act as a brand therapist, and will look at your:
Business goals
Target market / audience
Brand Identity
Brand Guidelines
Logo / Marketing collateral
Brand tone of voice
Competition