DIGITAL MARKETING

Online marketing is an essential part of your marketing plan, even if you are an off-line business. It is essential that customers can find you easily online, whether by search engines or social media. Digital marketing can drive results instantly, and is highly measurable, so you can quickly analyse what works. We will review your existing digital marketing activity and advise and train on a comprehensive program for the future, including:

• SEO - Search Engine Optimisation
• Social Media - all relevant channels
• Affiliate marketing
• Content marketing
• Building and using your CRM database
• Email marketing - Klaviyo + Mailchimp
• Video

OFFLINE MARKETING

As well as digital methods, traditional off-line marketing is as important as ever.  We can advise on the following areas:

• Direct mail
• Print collateral - catalogues, brochures, flyers, stationery
• Events - openings, launch parties, pop-ups
• PR - all public relation campaigns from one-offs to ongoing.
• Press/media management
• Strategic partnerships and networking 
• Advertising & sponsorship

BUSINESS DEVELOPMENT

At every stage of your business from embryo to well established, Elphick + Co can identify the various business development opportunities to grow and succeed, increasing both sales and reach.  Whether strengthening existing business or targeting new business, we are here to help and have a strong background in sales.  We can advise and train on:

• Account management
• New business sales
• Thorough sales analysis & reports
• Competitor reviews and SWOT analysis
• Strategic partnerships and collaborations

(RE)BRANDING

Whether you are a product, a service, a destination or a community, having a clear brand strategy is crucial for growth and success.  We act as a brand therapist, and will look at your:

• Business goals
• Target market / audience
• Values
• Messaging / Tone of voice
• Logo / Guidelines / Collateral
• Competition