MARKETING STRATEGY

DIGITAL | OFFLINE | SALES | BRAND

We will review your existing marketing activity, and put together a proposal for the various elements to implement according to needs, timescale and budget.

DIGITAL

Online marketing is an essential part of your marketing plan, even if you are an off-line business. It is essential that customers can find you easily online, whether by search engines or social media. Digital marketing can drive results instantly, and is highly measurable, so you can quickly analyse what works.

SEO - Search Engine Optimisation

Social Media - all relevant channels

Affiliate marketing

Content marketing

Building and using your database

Email marketing - Klaviyo + Mailchimp

Video

OFFLINE

Traditional off-line marketing is as important as ever.  We can advise on the following areas:

Direct mail

Print collateral - catalogues, brochures, flyers, stationery

Events - openings, launch parties, pop-ups

PR - all public relation campaigns from one-offs to ongoing.

Press/media management

Strategic partnerships and networking 

Advertising & sponsorship

BUSINESS DEVELOPMENT

At every stage of your business from embryo to well established, Elphick + Co can identify the various business development opportunities to grow and succeed, increasing both sales and reach.  Whether strengthening existing business or targeting new business, we are here to help and have a strong background in sales.  We can provide:

Thorough sales analysis & reports

Sales strategy & training

Competitor reviews and SWOT analysis

Strategic partnerships and collaborations

Networking opportunities

BRANDING

Whether you are a product, a service, a destination or a community, having a clear brand strategy is crucial for growth and success.  We act as a brand therapist, and will look at your:

Business goals

Target market / audience

Brand Identity

Brand Guidelines

Logo / Marketing collateral

Brand tone of voice

Competition