Quick Win Blog Post Ideas for Easy Content Marketing
As well as boosting SEO, a blog will help you to connect with your audience, give insight into your business and create more of a 'lifestyle' around your brand. It can be tricky to know where to start, so here are a few ideas to get you going;
The Story Behind Your Brand
Share the journey of how your e-commerce business started, your mission, values, and what sets your brand apart.
BEhind-the-Scenes
Offer a glimpse into your business operations, such as how products are sourced, manufactured, or packaged and share the inspiration behind your collections.
"As seen on you"
Share positive feedback from satisfied customers to build trust and credibility with potential buyers. To add visual interest, why not share customer images you've been tagged in, with a run down on why you love how they've styled your pieces.
Lifestyle content
Create content that aligns with your target audience's lifestyle and which showcases your own interests. Examples could include;
"The best places to..."
"Our top 5 favourite..."
"The perfect recipe for..."
"Our top 10 style icons..."
"5 quick hacks for..."
Interviews
Make use of your connections and surrounding community. Interview fellow founders, photographers, stylists, industry experts and artists who you feel align with your brand.
Style Guides
Highlight seasonal trends in your industry and showcase the must-have products from your store for the upcoming season. This is a great way to spotlight your products whilst providing styling advice and pairing recommendations.
Gift Edits
Create gift guides tailored to different occasions or recipients, such as "Gifts for Mum on Mother's Day" or "Valentine's Day Gift Ideas for Him". Make sure these are carefully curated and easily shoppable!
